If you read our last post, I indicated that I’d explain how we came up with the name Modern Karibou. It started during a brainstorming session where we were trying to think of names that had a Canadian connotation, without being too cliché or overused, ei. the loon, the beaver. (Although, Castor, a Toronto-based design studio has successfully pulled off such a name, thanks to their edgy, innovative and tongue-in-cheek designs.)
We wanted people to remember our name easily. However, even we had trouble remembering some of the names on our list including Misko (red in Ojibway). Not a good sign! And, it had to be bilingual – English & French. What finally sealed the deal was this image below of endangered baby Peary caribou.
Photograph by Jim Brandenburg (source: http://www.jimbrandenburg.com/flash/index_flash.html)
Now if that doesn't melt your heart... As simple as that may seem, now you know where the name came from!
avalisa - brown-deer wall print
avalisa - green deer wool rug
Iannone Design - Cork Mosaic
Iannone Design - Mod Lodge Sideboard
You can see more of Iannone’s fabulous pieces here.
p.s. See here to find out how you can help save the different species of caribou.